Size matters, when it comes to small- and medium-sized businesses, according to BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of SMBs. While the vast majority of SMBs surveyed prefer a Do-It-Yourself (DIY) model for digital advertising, there’s a remarkable difference in preferences between SMBs with 1 employee (Very Small Businesses) and bigger SMBs with 10-99 employees. 64.8% of VSBs prefer a DIY model, most likely out of economic necessity, compared to only 10.5% who prefer some level of paid assistance. SMBs with 10-99 employees are 3X more likely than VSBs, and 2X as likely to prefer some level of paid assistance than SMBs with 2-9 employees (aka Jan Brady SMBs).
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BIA/Kelsey’s LCM, Wave 19 reports can be purchased a la carte in the new BIA/Kelsey eStore. Our LCM reports look at where particular SMBs (broken out by size, vertical, etc.) spend the most, as well as the top channels for marketing and advertising. Additionally, our reports provide analysis on the best product and service offers for highly coveted groups of SMBs.
