Traditional digital advertising models no longer work for SMBs, according to GotU‘s Amedeo Guffanti. New standards in the local advertising landscape require more tangibile results.
Guffanti recently demonstrated these principles at BIA/Kelsey ENGAGE through the lens of a social ad case study GotU ran recently. Following our writeup of the case study, you can see the short case study video below.
https://youtu.be/xj_A33x07Yo
