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NY State Ad Spend Expected to Reach $13.7 Billion in 2017

NY State Ad Spend Expected to Reach $13.7 Billion in 2017

by Rick Ducey | Jun 27, 2017 | BIA, Blog, Broadcast, Conferences, Local Advertising Forecast, Mobile-Social, Newspapers

At next month’s BIA/Kelsey LOCAL IMPACT: New York event we’ll be featuring a “share of wallet” session led by BIA/Kelsey’s Mark Fratrik joined by TVB’s Steve Sturm and comScore’s Steve Walsh to  dissect our recently released...
Retail, General Services and Automotive Businesses are Top Spenders in California

Retail, General Services and Automotive Businesses are Top Spenders in California

by Suzanne Ackley | May 10, 2017 | BIA, Blog, Broadcast, Conferences, Local Advertising Forecast, Mobile-Social, Verticals

Local advertising in California will reach $18.5 billion in 2017 across 12 geographic markets (including Los Angeles, San Francisco and Sacramento), according to BIA/Kelsey’s local market advertising forecast. Businesses in retail, automotive and general services...
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