by Suzanne Ackley | Apr 26, 2018 | BIA, Blog, Broadcast, Mobile-Social, SAM, SMBs
BIA Advisory Services reported that video advertising in local will continue to outpace local advertising in growth for the next five years. Mobile local video is growing at 14.4% compound annual growth rate (CAGR) as increased consumer mobile usage is making location...
by Suzanne Ackley | Jan 25, 2018 | BIA, Blog, SAM, SMBs, Verticals
With nearly 7 out of 10 Home & Trade* small businesses planning to maintain their current ad spend levels, what is a service seller to do? We delved into the latest data on small businesses in the Home & Trade vertical from BIA/Kelsey’s Local Commerce...
by Suzanne Ackley | Jan 5, 2018 | BIA, Blog, SAM, SMBs
Small businesses that use programmatic advertising are optimistic about the future, with more than two thirds of them planning to increase their annual ad budget spend in 2018, according to the newly released data from BIA/Kelsey’s Local Commerce Monitor™...
by Celine Matthiessen | Dec 21, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Co-op advertising dollars go unused each year because small businesses are not always aware of the programs available or are unable to navigate the co-op advertising process. It’s no surprise that the majority-93% look to a third party like an agency or a...
by Suzanne Ackley | Nov 29, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Higher spending small businesses*, which we call Plus Spenders, use 17 ad channels – more than most small businesses and their marketing mix is evolving. According to the new wave of BIA/Kelsey’s Local Commerce Monitor™ (LCM) their mix now includes more...
