by Suzanne Ackley | May 22, 2018 | Blog, Local Advertising Forecast, Mobile-Social, SAM, SMBs
56.5% of small businesses are using mobile advertising, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report, Mobile Advertising and Small Businesses, up from 22.9% of small businesses just two years ago. Small business advertisers...
by Celine Matthiessen | Oct 26, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Mobile usage by consumers has a direct impact on small businesses’ decisions to use mobile advertising channels — specifically location based advertising. With nearly 90% of US consumers having a phone, small businesses are increasing their use of mobile...
by BIA Advisory Group | Jan 26, 2017 | BIA, Blog
Programmatic advertising is taking over local TV. Already having established beachheads in other digital media (and search…the original programmatic advertising), it’s coming to a TV near you. This is also the topic of a BIA/Kelsey white paper, publishing...
by Celine Matthiessen | Jul 14, 2016 | BIA, Blog, Mobile-Social, SMBs
The Pokémon Go craze has hit around and in my home with my teenager on Twitter for tips and cheats. According to SimilarWeb, more than 60% of US users who have downloaded the app use it daily, and SimilarWeb estimates Pokémon GO’s daily active users count will surpass...
by BIA Advisory Group | May 5, 2016 | BIA, Blog, Conferences
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. One of those screens continues to be television. In fact, it’s not just one screen: TV...
