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Programmatic I/O Conference: “Linear TV Ecosystem is a Mess, Ready for Disruption”

Programmatic I/O Conference: “Linear TV Ecosystem is a Mess, Ready for Disruption”

by Rick Ducey | Oct 27, 2017 | BIA, Blog, CTV/OTT

AdExchanger’s Programmatic I/O New York conference brought together 1,500 marketers, agencies, media, tech and other practitioners to talk about how data, tech, and business models are evolving in programmatic advertising. Day 1 consisted of instructional, hands...
BIA/Kelsey Shares Case Studies on Local’s ROI at Programmatic I/O

BIA/Kelsey Shares Case Studies on Local’s ROI at Programmatic I/O

by Rick Ducey | Apr 21, 2016 | BIA, Blog, Mobile-Social

Last week’s AdExchanger’s Programmatic I/O conference drew an unexpectedly large audience of about 900 publishers, brands, agencies, adtech and other industry executives to focus on all things programmatic. Programmatic’s main innovations...

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