by Suzanne Ackley | Feb 20, 2019 | Blog, Broadcast, SAM, SMBs
Local businesses continue to see the benefits of working with an ad agency for their local advertising needs, with most being very satisfied with their chosen agency. The key determinant for a business to work with an agency is not cost, but rather, their expertise in...
by Suzanne Ackley | Jan 30, 2019 | BIA, Blog, Broadcast, Sales Best Practices, SAM, SMBs
Local advertisers from the small local cleaners to franchisees all have a similar challenge – getting their message in front of customers on many screens and places. On average, a local business uses at least 9 different ad channels. That means working with...
by Suzanne Ackley | Jun 29, 2017 | BIA, Blog, SAM, SMBs
Yesterday we discussed why some small businesses prefer to DIY. Today we dive into why other small businesses prefer paid assistance, such as working with an agency or paying for someone to manage their digital presence or social media marketing. The top reasons they...
by Suzanne Ackley | Jun 27, 2017 | BIA, Blog, SAM, SMBs
Small businesses in our Local Commerce Monitor™ survey of small businesses (Q3/2016) were split in their digital advertising implementation preferences. Of the small businesses in the full sample of the survey, 48.2% preferred a “Do It Myself” (DIY)...
by Celine Matthiessen | Feb 3, 2016 | BIA, Blog, SAM, SMBs
In the second year of examining franchises in BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 19 survey of small and medium-sized businesses, franchisees are increasingly using small agencies for their advertising and marketing. See the infographic below...
