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NY State Ad Spend Expected to Reach $13.7 Billion in 2017

NY State Ad Spend Expected to Reach $13.7 Billion in 2017

by Rick Ducey | Jun 27, 2017 | BIA, Blog, Broadcast, Conferences, Local Advertising Forecast, Mobile-Social, Newspapers

At next month’s BIA/Kelsey LOCAL IMPACT: New York event we’ll be featuring a “share of wallet” session led by BIA/Kelsey’s Mark Fratrik joined by TVB’s Steve Sturm and comScore’s Steve Walsh to  dissect our recently released...
Traditional Media Still Dominates in California, but Online and Mobile are Growing

Traditional Media Still Dominates in California, but Online and Mobile are Growing

by Suzanne Ackley | May 16, 2017 | BIA, Blog, Broadcast, Conferences, Local Advertising Forecast, Mobile-Social

Traditional media platforms will account for nearly 70% of the $18.5 billion local advertising spent in California’s 12 television markets this year. By 2021, however, that percentage will have decreased to just slightly over 59%, as online/digital and mobile...
Syracuse, NY: Yet Another Example of the Increased Competition Radio Broadcasters are Facing

Syracuse, NY: Yet Another Example of the Increased Competition Radio Broadcasters are Facing

by Mark Fratrik | Mar 17, 2017 | BIA, Blog, Local Advertising Forecast, Radio

Over the air radio broadcasters find themselves in an increasingly competitive marketplace for both listeners and advertisers. Satellite delivered audio programming, podcasts, and internet streaming services and online and mobile apps all provide alternatives for...
Higher Spending SMBs Use 21 Different Media Channels

Higher Spending SMBs Use 21 Different Media Channels

by Suzanne Ackley | Feb 27, 2017 | BIA, Blog, SAM, SMBs

The higher spending SMBs, which we call Plus Spenders*, use an average of 20.8 different media channels for advertising and promotion, according to Wave 20 (Q3/2016) of our Local Commerce Monitor™ survey of small and medium businesses. But while the number of...
Higher Spending SMBs Use 21 Different Media Channels

1 in 4 Small Businesses Have a Video on Their Website

by Suzanne Ackley | Feb 8, 2017 | BIA, Blog, SAM, SMBs

The rise in mobile viewing of television and video is also impacting how small businesses advertise. Small businesses use video not on one but on multiple channels. Websites are the most popular place for videos. In fact, 1 in 4 small businesses say they have a video...
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