by Suzanne Ackley | Oct 26, 2016 | BIA, Blog, SAM, SMBs
Small businesses are feeling more optimistic about their businesses and industries, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium sized businesses (SMBs). Two new questions added in Wave 20 (3Q/2016) of our survey deal...
by Rick Ducey | Oct 11, 2016 | BIA, Blog, SMBs
Just 40.3% of small businesses use websites for advertising or promotion purposes, according to BIA/Kelsey’s Local Commerce Monitor™ (Wave 20) survey of businesses with less than 100 employees conducted in Q3 2016. Where are the other 60%? Websites rank...
by Celine Matthiessen | Oct 7, 2016 | BIA, Blog, SAM, SMBs
Facebook and other social media channels tracked in the Local Commerce Monitor™ (LCM) Wave 20 continue to be the most popular used channels among small businesses. Small businesses’ top three reasons they spend to advertise on social media are 1) ease...
by Suzanne Ackley | Aug 18, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Franchisees are more likely to use, and spend for, the newest media, platforms and technology, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium sized businesses (SMBs). Franchisees were more likely to use newer mobile platforms, such...
by Celine Matthiessen | Aug 10, 2016 | BIA, Blog
With the end of summer and start of school, back to school shopping is on many consumers minds – 55% are using Pinterest for online shopping according to a Kleiner Perkin’s trend report. BIA/Kelsey track small business use of more than fifty advertising...
