by Celine Matthiessen | Jun 14, 2018 | BIA, BIA ADVantage, Blog
“Driving sales growth today requires fundamentally different ways of working as well as outstanding execution across large, decentralized sales teams and channel partners,” McKinsey recently noted in an article on the benefits and effectiveness of digital...
by MacKenzie Lovings | Apr 4, 2017 | Press Releases
Share Rocket data will be delivered via BIA/Kelsey’s broadcast products; the firms are co-publishing the paper, “Local TV Station Roadmap for Monetizing Social Media,” to be released during the NAB Show in April. Chantilly, VA and Dallas, TX (April...
by Suzanne Ackley | Nov 30, 2016 | BIA, Blog, SAM, SMBs
In the spirit of the holidays and gift lists, BIA/Kelsey offers up our 2nd annual Holiday Wish List for SMBs. So what products and services are small and medium businesses most interested in adding to their marketing activities in 2017? In Wave 20 of our Local...
by Celine Matthiessen | Oct 7, 2016 | BIA, Blog, SAM, SMBs
Facebook and other social media channels tracked in the Local Commerce Monitor™ (LCM) Wave 20 continue to be the most popular used channels among small businesses. Small businesses’ top three reasons they spend to advertise on social media are 1) ease...
by Celine Matthiessen | Mar 3, 2016 | BIA, Blog, SAM, SMBs
Only 45% of SMBs track analytics and the others give the reason that they don’t have time, experience or budget to track analytics according to an infographic from SCORE.org. In our Local Commerce Monitor 19 survey of small businesses, SMBs say they want to use...
