by Mark Dugan | Jan 23, 2024 | BIA, BIA ADVantage, Blog, Verticals
In today’s increasingly digital world, healthcare advertising is ripe for innovation and growth. A recent survey by BIA and SalesFuel reveals fascinating trends in local healthcare advertising. Projected to reach $12 billion in 2024, healthcare marketers are not...
by Rick Ducey | Jan 27, 2017 | BIA, Blog
At BIA/Kelsey’s NEXT conference last month in Boston, one of the more popular sessions featured Nish Parek from IBM Watson and Jodie Sassse from Equals 3 showing how artificial intelligence and cognitive computing can be applied to tough marketing problems....
