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NAB’s PILOT Examines the ATSC 3.0 Data Landscape and Broadcaster Opportunities

NAB’s PILOT Examines the ATSC 3.0 Data Landscape and Broadcaster Opportunities

by Rick Ducey | Jun 5, 2018 | BIA, Blog, CTV/OTT

NAB’s PILOT commissioned BIA Advisory Services to explore how ATSC 3.0 can help broadcasters develop new revenue and public service opportunities in the data-driven marketing and audience targeting landscape. BIA Advisory Services presented several prominent...
BIA/Kelsey’s Advanced TV Report: Data-Infused Audience Buying Growing, But Still in Flux

BIA/Kelsey’s Advanced TV Report: Data-Infused Audience Buying Growing, But Still in Flux

by Rick Ducey | Feb 6, 2018 | BIA, Blog, CTV/OTT

In BIA/Kelsey’s latest report in our series on advanced TV, Advanced TV: Executive Views on Industry Progress and Directions, we highlight discussions with executives coming from media and data companies. In their views, the current state of Advanced TV comes...
Advanced TV Update: BIA/Kelsey Webinar, Dec 6th, 2pm-3pm

Advanced TV Update: BIA/Kelsey Webinar, Dec 6th, 2pm-3pm

by Rick Ducey | Nov 20, 2017 | BIA, Blog, CTV/OTT

BIA/Kelsey’s Advanced TV webinar series continues with our assessment of developments in 2017 and a look ahead at expectations for 2018.  We’ll sort out players, roles strategies and our panel will bring their own points of view to the discussion....
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