by BIA Advisory Group | Jul 12, 2016 | Blog, Conferences
In the multi-screen world we live in, how do you drive and attribute local business leads effectively? This was the topic of a session at BIA/Kelsey ENGAGE, focused on the B2B lead generation process. Representing steps of this process — from lead...
by BIA Advisory Group | Jun 22, 2016 | BIA, Blog, SMBs
Manta and BIA/Kelsey will join forces on a webinar next week (June 29 from 2 pm – 3 pm Eastern Time) that looks at the vexing problem of acquiring very small businesses at a customer acquisition cost that doesn’t break the bank. The webinar will be modeled...
by Suzanne Ackley | Jun 16, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Earlier this week Microsoft acquired social media networking site LinkedIn for $26.2 billion. With the acquisition, Microsoft CEO Mr. Satya Nadella says the company plans to combine the programs (such as Microsoft’s Office and Office 365) and professional...