by Celine Matthiessen | Dec 10, 2019 | BIA, BIA ADVantage, Blog, Broadcast, Local Advertising Forecast, Mobile-Social, Verticals
Financial businesses are a huge segment of local targeted ad spend and include businesses like auto insurance, financial planners, credit unions and mortgage brokers. Businesses in financial are heavily invested in advertising that targets their potential customers....
by Celine Matthiessen | May 11, 2017 | BIA, Blog, SMBs
BIA/Kelsey’s Local Commerce Monitor™ survey of small businesses (Q3/2016) asks small businesses in key industries such as financial services (banks, accountants, tax services and financial-based franchises) about their advertising strategies. As with other...
