by Suzanne Ackley | Mar 1, 2017 | Blog, Mobile-Social, SMBs
45.5% of small businesses use at least one type of mobile advertising, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). Among the mobile advertising channels, text messaging was the most popular with small businesses and...
by BIA Advisory Group | Feb 10, 2017 | Blog, Mobile-Social, SMBs
Gartner Inc. this week released a very bullish report on the growth of the Internet of Things (IoT), the class of computational networked devices that are automating and animating consumer lives through voice assistance and personal tracking devices, such as the Apple...
by Suzanne Ackley | Nov 9, 2016 | BIA, Blog, SAM, SMBs
According to data from Wave 20 (Q3/2016) of BIA/Kelsey’s Local Commerce Monitor™ annual survey of small and medium businesses (SMBs), about 15% of the 1,000 SMBs surveyed reported using funds from a co-op program, down slightly from 18% in Wave 19...
by BIA Advisory Group | May 9, 2016 | Blog, Mobile-Social
The tech media and blogosphere have a love/hate relationship with beacons. They have become a shining example (excuse the pun) of local’s holy grail to “close the loop” in the consumer journey. They pick up where GPS leaves off, in the last mile to...
by BIA Advisory Group | Jan 29, 2016 | BIA, Blog, SMBs
Retail beacons have gotten lots of attention and excitement over the past 24 months — most of it pre-mature. But it’s a technology that is starting to gain realistic adoption, and holds lots of promise for the perennial local challenge of offline...
