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From Atoms to Bits: The Online-To-Offline Imperative (video)

From Atoms to Bits: The Online-To-Offline Imperative (video)

by BIA Advisory Group | Feb 13, 2017 | Blog, Mobile-Social

Despite the tech media’s adoration for eCommerce, roughly 93 percent of U.S. retail spending happens in the offline physical world. But it’s increasingly influenced by digital means. This is the topic of a recent panel we ran. The question then becomes, what’s...
Search is Aspirational, Behavior is Real: A Conversation with xAd

Search is Aspirational, Behavior is Real: A Conversation with xAd

by BIA Advisory Group | Mar 29, 2016 | Blog, Mobile-Social

Search has always been one of the strongest indicators of offline user intent. And offline is where it’s at, as we’ve been saying for years. E-commerce is about $300B in the U.S.. But offline spend — mostly local — is more like $7 Trillion....

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