by Suzanne Ackley | Dec 11, 2018 | BIA, Blog, Vantage Point
Voice Search is the New Norm?! There’s No Time for Skepticism. With Bernadette Coleman, CEO Advice Local This is the latest in BIA Advisory Service’s Vantage Points series where we tap the perspectives of various lookout points from around the local media and...
by Celine Matthiessen | Oct 4, 2017 | BIA, Blog, SMBs, Vantage Point
In this latest in BIA/Kelsey Vantage Points article, GotU, a Los Angeles-based advertising technology solutions provider, offers tactical strategies for local businesses trying to find advertising success and stand out among the big companies in digital advertising....
by Celine Matthiessen | May 17, 2016 | BIA, Blog, SMBs
The consumer’s path to purchase is changing. Technology, consumer preferences and, often, managerial decisions at major search companies can reshape industry strategy. BIA/Kelsey’s new report “Consumer Micro-Moments and Businesses: Trends and Best...