by Nicole Ovadia | Mar 13, 2024 | BIA, Blog, Economic Pulse, Local Advertising Forecast, Political Advertising
Somehow, it’s already March and I am elated to share our latest forecast with you! We have been feverishly working on updates and adjustments since November of last year, tracking the changes happening in the economy and what implications that will have on the...
by BIA Advisory Group | Dec 5, 2023 | BIA, Blog, Economic Pulse
Economic Pulse: BIA’s Monthly Quick Take for December 2023 Author: Nicole Ovadia, VP, Forecasting BIA Happy Holidays! The festive season is officially upon us as we all check our lists twice and scan our long to-do lists. Many have begun getting ready for the...
by Thomas Buono | Sep 20, 2023 | BIA, Blog
Anniversaries present a key moment to recognize the people behind one’s success. That is exactly what I’d like to do as BIA celebrates its 40th anniversary this September. As I think about the 40 years, I am grateful for the team we have put together, the services we...
by Rick Ducey | Sep 8, 2022 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
As expected, political ad spend this year has been extremely high, and there’s no sign of it slowing down in the final two months. Nationally, BIA forecasts that TV Over-The-Air (OTA) will reach $3.8 billion by the end of the 2022 cycle. We also predict there is...
by BIA Advisory Group | Aug 25, 2022 | BIA, Blog
Since the decision by the Supreme Court for states to have control over the legalization of Online Sports Gambling in 2018 there has been an incredible influx of revenue for media outlets as states throughout the country have legalized online sports wagering. In a...
