by Leyla Chatti | Nov 14, 2023 | BIA, BIA Podcast, Blog
The rise of Retail Media Networks (RMNs) is reshaping the world of advertising. These digital platforms, operated by retail giants such as Amazon and Walmart, offer a new avenue for brands and agencies to connect with their target audience, amplify their reach, and...
by Suzanne Ackley | May 2, 2023 | BIA, BIA Podcast, Blog
Did you know BIA has a podcast where we share our current analysis on major topics including Over-the-Top (OTT), digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and much more? See below for links to recent podcasts...
by Mark Dugan | Jul 22, 2022 | BIA, BIA Podcast, Blog, CTV/OTT
Media measurement is evolving and increasingly methodology and measurement is front and center. Justin Evans, Samsung Ads’ Global Head of Analytics and Insights recently joined Rick Ducey, BIA’s Managing Director and cohost Mitch Oscar, Director of Advanced...
by Mark Dugan | Jun 24, 2022 | BIA, BIA Podcast, Blog, Broadcast
Michelle Duke, President of the NAB’s Leadership Foundation and the NAB’s Chief Diversity Officer, recently joined Nicole Ovadia, BIA’s VP of Forecasting and Analysis for a Leading Local Insights podcast interview. Michelle has been with the NAB since 2005 and...
by MacKenzie Lovings | Oct 5, 2021 | BIA Podcast, Blog, Broadcast, Local Advertising Forecast, Sales Best Practices
In the latest episode of BIA’s Leading Local Insights Podcast, Five Keys to Success in 2022: Follow the Money, BIA’s CEO and Founder, Tom Buono, talks about five keys to build a successful 2022: tapping into a robust political year, growth in Over-the-Top (OTT)...
