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The Zero Dollar Car:  The Road to Monetizing Big Data

The Zero Dollar Car: The Road to Monetizing Big Data

by Rick Ducey | Oct 15, 2017 | BIA, Blog

“I’m a software guy, not a car guy,” proclaims John Ellis, author of The Zero Dollar Car. Ellis began his tech career at Motorola then moved on to Ford and connected cars where he says they were looking at 2020 model year cars having 100 million...

What Do Digital-Savvy Consumers Expect from Local Businesses?

by BIA Advisory Group | Feb 11, 2016 | BIA, Blog, SMBs

As big data continues to collide with local marketing, small businesses are more empowered than ever to acquire and retain customers. It’s the job — and opportunity — of local media companies and startups to bring them that capability. But as we all...

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