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At BIA/Kelsey NEXT: Which is Better? Long or Short Form Content?

At BIA/Kelsey NEXT: Which is Better? Long or Short Form Content?

by Suzanne Ackley | Dec 16, 2016 | BIA, Blog, Conferences, SMBs

The question of “when it comes to content which is better, long form or short form?” came up during a case study panel at BIA/Kelsey’s NEXT conference. Our panel attendees, who are leaders from major local marketing companies, had a lot to say on the...
At BIA/Kelsey NEXT: Which is Better? Long or Short Form Content?

At BIA/Kelsey NEXT: Content is Not King, It’s the Emperor

by Suzanne Ackley | Dec 8, 2016 | BIA, Blog, Conferences, SMBs

“Content is not King, it’s the Emperor” said Constant Contact’s Heather Jackson during a case study panel at BIA/Kelsey’s NEXT conference on Tuesday. According to Heather, the biggest hurdle small businesses have is trying to come up with...

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