by Suzanne Ackley | Dec 16, 2016 | BIA, Blog, Conferences, SMBs
The question of “when it comes to content which is better, long form or short form?” came up during a case study panel at BIA/Kelsey’s NEXT conference. Our panel attendees, who are leaders from major local marketing companies, had a lot to say on the...
by Suzanne Ackley | Dec 8, 2016 | BIA, Blog, Conferences, SMBs
“Content is not King, it’s the Emperor” said Constant Contact’s Heather Jackson during a case study panel at BIA/Kelsey’s NEXT conference on Tuesday. According to Heather, the biggest hurdle small businesses have is trying to come up with...