by BIA Advisory Group | Jul 14, 2016 | Blog, Mobile-Social
Unless you’re hiding under a Pokéball, you’ve heard how Pokémon Go is taking over the world. The Niantic Labs creation is already the most downloaded iOS game in history and surpassed Twitter for active usage. But the most interesting part for us is the...
by BIA Advisory Group | May 5, 2016 | BIA, Blog, Conferences
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. One of those screens continues to be television. In fact, it’s not just one screen: TV...
by BIA Advisory Group | Apr 28, 2016 | Blog, Conferences, Mobile-Social
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. But what about the “monday morning” action items to begin to implement right away?...
