by Suzanne Ackley | Aug 18, 2023 | Blog, Broadcast, Local Advertising Forecast
Nexstar stays on top, Gray is back, and TEGNA drops a spot. We have updated our original list based on financial reports filed by some of the publicly traded group owners, our proprietary survey of broadcasters, and also a full forecast update from BIA on local...
by Suzanne Ackley | Aug 17, 2023 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
We all expect political advertising spend to go off the charts in 2024, but before then, there is spending to capture now with key issues and elections fueling early spending. Let’s start with the spend estimates first. With the 2023 elections a little over two...
by MacKenzie Lovings | Jun 21, 2023 | BIA, Blog, Broadcast, Radio
BIA’s MEDIA Access Pro™ (MAPro) has long been recognized as the premier resource for broadcast information, delivering thousands of fields of data on television and radio organizations. The BIA team is proud to continuously serve a large customer base that uses...
by Suzanne Ackley | May 4, 2023 | BIA, Blog, Broadcast, Local Advertising Forecast, Radio
In an announcement that should surprise no one in the radio industry, BIA today announced that Hubbard Radio, LLC’s WTOP-FM in Washington, DC continued its winning streak in 2022 and was once again the top-billing radio station. If you’re keeping count,...
by Suzanne Ackley | Oct 4, 2021 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
BIA is forecasting that ad spend on local television will be $21 billion in 2022, with $19.3 billion going towards over-the-air television ads and $1.7 billion going to digital television ads. This is an increase of 26.5% from 2021 local ad spend of $16.6 billion...
