by BIA Advisory Group | May 3, 2016 | BIA, Blog, Conferences
Sales transformation is all about people, process and product. That’s according to BIA/Kelsey sales transformation guru Stacey Sedbrook. As discussed last week, people is a big one and sometimes requires hard decisions. But product is also critical....
by BIA Advisory Group | Apr 29, 2016 | BIA, Blog, Conferences
Transforming ad sales from legacy media to digital aint easy. This can be seen in the relatively low success rate among media companies that sell both (i.e. newspaper). Meanwhile the debate rages on: separate or combine digital and traditional ad sales divisions? But...
by BIA Advisory Group | Feb 11, 2016 | BIA, Blog, SMBs
As big data continues to collide with local marketing, small businesses are more empowered than ever to acquire and retain customers. It’s the job — and opportunity — of local media companies and startups to bring them that capability. But as we all...
