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BIA/Kelsey Bytes: Avoiding ‘Last Click Attribution’ for Phone Calls

BIA/Kelsey Bytes: Avoiding ‘Last Click Attribution’ for Phone Calls

by BIA Advisory Group | Sep 22, 2016 | Blog, Mobile-Social

BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week’s post left off. The report can be downloaded for free here. Beyond...
BIA/Kelsey Bytes: Avoiding ‘Last Click Attribution’ for Phone Calls

BIA/Kelsey Bytes: Tying it All Together with Call Analytics

by BIA Advisory Group | Sep 15, 2016 | Blog, Mobile-Social

BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week’s post left off. The report can be downloaded for free here. Call...

Local Search For National Brands: The Tactical View (webinar replay)

by BIA Advisory Group | Jan 11, 2016 | BIA, Blog

After all the excitement over e-commerce, 95 percent of U.S. consumer spending still happens offline in local markets. And in the smartphone era, the consideration cycle for all that spending increasingly happens though voice calls. Marchex pegs call-influenced...

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