by BIA Advisory Group | May 9, 2024 | Case Studies
Client: GeoBroadcast Solutions Situation Analysis GeoBroadcast Solutions serves the FM radio industry by helping it to innovate and bring to market technologies that help radio broadcasters maximize their signal and grow revenues. MaxxCasting™️...
by Rick Ducey | Feb 5, 2019 | BIA, Blog, Broadcast
In this BIA Strategic Brief, the first of many we’ll be doing monthly this year, I’d like to share some perspective into two ad platforms – the rising tiger of digital and the cash cow of direct mail (borrowing these terms from the Boston Consulting...
by BIA Advisory Group | Aug 16, 2016 | Blog, Conferences, Mobile-Social
Given the rapid growth of mobile “near me” searches, Shoe Carnival wants to convert local searchers into shoppers. But this seemingly obvious opportunity is mired in execution challenges. It’s not just about contextualized and location-targeted...
by BIA Advisory Group | Aug 3, 2016 | Blog, Conferences, Mobile-Social
There’s lots of talk about attribution these days, especially attributing offline sales (most U.S. commerce) to online/mobile engagement. This is where the challenge points come in…connecting atoms to bits. Nowhere is this embodied more than xAd’s...
by BIA Advisory Group | Jul 26, 2016 | BIA, Blog, Conferences
Denny’s has suffered from a “good problem to have”: too much familiarity among consumers. Many know the brand but hadn’t ordered a Grand Slam Breakfast in years. And many millennials aren’t engaged at all. This was a challenge that Yext tackled...
