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Will Small Businesses Discover Facebook Messenger?

by Suzanne Ackley | Apr 21, 2017 | BIA, Blog, SAM, SMBs

Last year Facebook introduced chatbots to its Messenger app, but businesses have reportedly been slow to adopt the technology. “Chatbots were always a means to an end, not an end,” said Stan Chudnovsky, head of product at Messenger. “Our goal was...
Mary Meeker Weighs in on Conversational Commerce

Mary Meeker Weighs in on Conversational Commerce

by BIA Advisory Group | Jun 3, 2016 | Blog, Mobile-Social

Workplaces throughout the tech and business worlds have been circulating Mary Meeker’s famous annual “data dump” this week.  For analysts, the Internet Trends Report is like Christmas… I’ve been spending lots of time with the slides....
What the Heck is ‘Conversational Commerce?,’ Part II (video)

What the Heck is ‘Conversational Commerce?,’ Part II (video)

by BIA Advisory Group | May 31, 2016 | Blog, Conferences, Mobile-Social

Conversational commerce is the rage. And most tech giants are jumping on board, as seen at Microsoft Build, Facebook F8, and Google I/O. We also tackled the topic — zeroing in on its many local implications — at BIA/Kelsey ENGAGE (video below). As...
The Top Ten Lessons for Local (video)

The Top Ten Lessons for Local (video)

by BIA Advisory Group | May 23, 2016 | BIA, Blog, Conferences

Search, social, content marketing and local ad sales… these are just a few of the rapidly evolving topics within the Local Commerce Universe. Where do they all stand and what should you be doing and thinking for each? This is the question we sought to answer to...
Is ‘Big Voice’ the Next ‘Big Data?’ Part II

Is ‘Big Voice’ the Next ‘Big Data?’ Part II

by BIA Advisory Group | Apr 18, 2016 | Blog, Conferences, Mobile-Social

Even as messaging apps and chat bots take over the world, people still have a biological urge to communicate by voice. This applies to commerce, especially where there is complexity. And complexity tends to happen in high-consideration, high-value products like cars....
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