by Suzanne Ackley | Dec 12, 2018 | Blog, SAM, SMBs
More than 40% of US small businesses (SMBs) sell brands or branded products that potentially qualify for co-op funding. Local media and marketing sellers have a significant revenue opportunity in helping eligible SMBs access co-op programs. But many media sellers...
by Celine Matthiessen | Dec 21, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Co-op advertising dollars go unused each year because small businesses are not always aware of the programs available or are unable to navigate the co-op advertising process. It’s no surprise that the majority-93% look to a third party like an agency or a...
by Suzanne Ackley | Aug 3, 2017 | BIA, Blog, SAM, SMBs
Yesterday I wrote about how small businesses that use co-op advertising funds are heavy users of traditional media, particularly community sponsorships and direct mail. When we look at what digital advertising channels co-op users are adopting – video is key....
by Suzanne Ackley | Aug 2, 2017 | BIA, Blog, SAM, SMBs
According to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium businesses (SMBs), 14.8% of the 1,000 SMBs in the survey report using co-op advertising funds. Of these, 21.1% are franchisees or licensees of larger national companies — most owning...
by Celine Matthiessen | Mar 16, 2017 | BIA, Blog, SAM, SMBs
Channel overload, training and list management are among the top local marketing challenges for franchisees according to the results of our Local Commerce Monitor™ survey of small businesses. Franchisees are a key segment of our survey because they are advanced...