by Nicole Ovadia | Mar 13, 2024 | BIA, Blog, Economic Pulse, Local Advertising Forecast, Political Advertising
Somehow, it’s already March and I am elated to share our latest forecast with you! We have been feverishly working on updates and adjustments since November of last year, tracking the changes happening in the economy and what implications that will have on the...
by Rick Ducey | Oct 10, 2017 | BIA, Blog
JPMorgan Chase & Company’s Local Consumer Commerce Index analyses 20 billion transactions by 60 million Chase credit and debit card holders in 15 metro areas. Its most recently released report shows an overall 1.0 percent growth (June 2016 vs June 2017) but...
by Celine Matthiessen | Feb 16, 2017 | BIA, Blog, SMBs
Accenture released a report that declared loyalty points are dead for consumers and there are new factors at play influencing consumers’ choices for loyalty. The Accenture Strategy report, ‘Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely’,...
by Suzanne Ackley | Nov 2, 2016 | BIA, Blog, Local Advertising Forecast, Newspapers, SAM
Pinterest is not the only place consumers go for inspiration and planning — in fact adding print to digital helps consumer recall.”Print ads (in magazines) can be read more leisurely, and be more evocative; they can encourage readers to fantasize, to put...
