by Suzanne Ackley | Dec 13, 2018 | BIA, Blog, Mobile-Social, Vantage Point
In this edition of BIA Advisory Service’s Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the...
by Suzanne Ackley | Dec 16, 2016 | BIA, Blog, Conferences, SMBs
The question of “when it comes to content which is better, long form or short form?” came up during a case study panel at BIA/Kelsey’s NEXT conference. Our panel attendees, who are leaders from major local marketing companies, had a lot to say on the...
by Suzanne Ackley | Dec 8, 2016 | BIA, Blog, Conferences, SMBs
“Content is not King, it’s the Emperor” said Constant Contact’s Heather Jackson during a case study panel at BIA/Kelsey’s NEXT conference on Tuesday. According to Heather, the biggest hurdle small businesses have is trying to come up with...