by BIA Advisory Group | Feb 14, 2017 | BIA, Blog
Like a lot of emerging tech, conversational commerce is making its way through the typical Gartner Hype Cycle. And now we’re in the “trough of disillusionment.” That’s not to say that the sector has cratered… but that things slow down as...
by BIA Advisory Group | Jul 29, 2016 | Blog, Mobile-Social
The migration from traditional display in mobile continues. Defined mostly as banner ads, we’ve seen a palpable backlash to their saturation, poor targeting and obtrusiveness. This has fueled the ad blocker movement. The latest evidence is seen in comments from...
by BIA Advisory Group | Jul 12, 2016 | Blog, Mobile-Social
It appears that reality is meeting the hype around conversational commerce. As we’ve covered, massively popular social messaging apps like Facebook messenger are evolving from peer-to-peer use to commerce. Though I’m bullish on that concept, one question...
by BIA Advisory Group | Jun 17, 2016 | Blog, Mobile-Social
Earlier this week, Facebook announced it will track the spatial behavior of signed-in users via GPS. This is meant to measure local foot traffic that’s influenced by ads, and it will have a considerable impact on offline attribution given Facebook’s scale...
by BIA Advisory Group | Jun 3, 2016 | Blog, Mobile-Social
Workplaces throughout the tech and business worlds have been circulating Mary Meeker’s famous annual “data dump” this week. For analysts, the Internet Trends Report is like Christmas… I’ve been spending lots of time with the slides....
