by Celine Matthiessen | May 10, 2024 | BIA, Blog, CTV/OTT, Local Advertising Forecast
As the digital landscape continues to evolve at an unprecedented rate, marketers and advertisers are faced with both new challenges and new opportunities. In the latest surge within the industry, there’s a significant pivot toward Connected TV (CTV) advertising...
by Suzanne Ackley | Mar 21, 2024 | BIA, Blog, Broadcast, Political Advertising
Political spending in 2024 is forecast to be $11.1 billion; increasing $2.2 billion (+24%) over 2022, and $1.5 billion (+15.5%) over 2020 Political ad spending. Political will be the top spending vertical category in 2024 for many of the media channels in BIA’s...
by Nicole Ovadia | Mar 13, 2024 | BIA, Blog, Economic Pulse, Local Advertising Forecast, Political Advertising
Somehow, it’s already March and I am elated to share our latest forecast with you! We have been feverishly working on updates and adjustments since November of last year, tracking the changes happening in the economy and what implications that will have on the...
by Rick Ducey | Feb 2, 2024 | BIA, BIA Podcast, Blog, CTV/OTT
The local media landscape is adjusting to the meteoric rise of Connected TV (CTV) with an increasing inventory of impressions available to advertisers with more providers adding ad-supported service tiers to the 85 percent of US homes with at least one streaming...
by Mark Dugan | Jan 23, 2024 | BIA, BIA ADVantage, Blog, Verticals
In today’s increasingly digital world, healthcare advertising is ripe for innovation and growth. A recent survey by BIA and SalesFuel reveals fascinating trends in local healthcare advertising. Projected to reach $12 billion in 2024, healthcare marketers are not...
