by Rick Ducey | Jan 23, 2025 | Blog
BIA forecasts CTV/OTT local ad spending to exceed $2.8 billion this year as this platform continues its fast growth. Given dynamics and high interest in local CTV, several recent studies have probably crossed your inbox or popped up in your trade press reading....
by Rick Ducey | Dec 23, 2024 | Blog
Local TV advertising isn’t what it used to be. A new report from Premion and BIA Advisory Services shows marketers how to navigate both traditional and streaming TV investments in today’s complex media landscape: The Streaming TV Playbook – Winning...
by Nicole Ovadia | Sep 5, 2024 | Blog
The 2024 election cycle is poised to be the most expensive in U.S. history, with political ad spending projected to reach a staggering $11.7 billion according to BIA’s U.S. Local Advertising Forecast. But it’s not just the sheer volume of spending...
