by Rick Ducey | Dec 23, 2024 | Blog
Local TV advertising isn’t what it used to be. A new report from Premion and BIA Advisory Services shows marketers how to navigate both traditional and streaming TV investments in today’s complex media landscape: The Streaming TV Playbook – Winning...
by Nicole Ovadia | Sep 5, 2024 | Blog
The 2024 election cycle is poised to be the most expensive in U.S. history, with political ad spending projected to reach a staggering $11.7 billion according to BIA’s U.S. Local Advertising Forecast. But it’s not just the sheer volume of spending...
