by BIA Advisory Group | Aug 22, 2016 | Blog, SMBs
Small and large business are learning an important lession: Growing sales typically evolve out of deep audience engagement. Finding more audiences similar to the customers who already convert is easier than converting new disengaged audiences. The strategy, known as...
by BIA Advisory Group | Jun 22, 2016 | BIA, Blog, SMBs
Manta and BIA/Kelsey will join forces on a webinar next week (June 29 from 2 pm – 3 pm Eastern Time) that looks at the vexing problem of acquiring very small businesses at a customer acquisition cost that doesn’t break the bank. The webinar will be modeled...
by BIA Advisory Group | May 16, 2016 | BIA, Blog, SMBs
BIA/Kelsey today released a new report, “PPC: The Evolution of a Keystone Customer Acquisition Tool,” which explores how pay-per-click advertising inventory has been transformed by the introduction of machine-learning assisted inventory management tools...
