by Rick Ducey | Jun 4, 2018 | BIA, Blog, Broadcast, SAM, SMBs
Small and medium-sized businesses (SMBs) have out-sized marketing power with the range of integrated advertising technology (adtech) and marketing technology (martech) platforms that are affordable for businesses with less than 100 employees. For any business to...
by Celine Matthiessen | Mar 16, 2017 | BIA, Blog, SAM, SMBs
Channel overload, training and list management are among the top local marketing challenges for franchisees according to the results of our Local Commerce Monitor™ survey of small businesses. Franchisees are a key segment of our survey because they are advanced...
by Suzanne Ackley | Mar 2, 2016 | BIA, Blog, SAM, SMBs, Verticals
73.5% of retail SMBs* maintain a customer list, the majority for more than a year, according to data from Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses. Over half of these SMBs say they promote to their customer lists. Nearly a...
