by MacKenzie Lovings | Jan 17, 2023 | BIA Podcast, Blog, CTV/OTT, Local Advertising Forecast
Across all the areas we cover in local media, it’s interesting and insightful to see what topics rise to the top. In 2022, most favored topics included discussions around CTV and its growing attractiveness to advertisers, growth in Over-the-Top (OTT)...
by Rick Ducey | Dec 2, 2021 | BIA, Blog, Broadcast
BIA evaluated three datacasting revenue scenarios: High, Middle and Low cases utilizing 7 Mbps, 5 Mbps, or 3 Mbps of ATSC 3.0 data capacity. BIA’s non-core datacasting revenue forecast estimates the Middle Case scenario will produce revenue rising to $10.7B...
