by Nicole Ovadia | Oct 23, 2024 | Blog
In the battle for advertisers’ dollars, direct mail has a new arsenal: data-driven digital strategies. Valpak’s Chief Revenue Officer, Jay Loeffler, joins me in our latest Leading Local Insights Podcast and pulls back the curtain on how they are fusing...
by MacKenzie Lovings | Nov 30, 2022 | BIA, Blog, Local Advertising Forecast
2022 has been a year of ups and downs, creating challenges within the local advertising marketplace. Going into the new year, auto supply chains, inflation and a potential recession are all still concerns. With that backdrop, BIA has issued its 2023 U.S. Local...
by Rick Ducey | Sep 8, 2022 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
As expected, political ad spend this year has been extremely high, and there’s no sign of it slowing down in the final two months. Nationally, BIA forecasts that TV Over-The-Air (OTA) will reach $3.8 billion by the end of the 2022 cycle. We also predict there is...
