by Nicole Ovadia | Oct 23, 2024 | Blog
In the battle for advertisers’ dollars, direct mail has a new arsenal: data-driven digital strategies. Valpak’s Chief Revenue Officer, Jay Loeffler, joins me in our latest Leading Local Insights Podcast and pulls back the curtain on how they are fusing...
by Nicole Ovadia | Jan 18, 2024 | BIA, BIA Podcast, Blog
Direct Mail’s Value in a Multi-Touch World: A Podcast Conversation with Valpak CRO Jay Loeffler Author: Nicole Ovadia, VP Forecasting and Analysis, BIA Advisory Services Recently, I had the pleasure of hosting a Leading Local Insights Podcast with Jay Loeffler, the...
by Suzanne Ackley | Aug 10, 2021 | BIA, BIA ADVantage, BIA Podcast, Blog, Broadcast, Local Advertising Forecast, Verticals
In the latest episode of BIA’s podcast, Leading Local Insights, Ad Spend Estimates and Trends for the Healthcare Vertical, BIA industry analyst Suzanne Ackley examines the ad spend and media selections of businesses in the Healthcare vertical. For 2021, BIA...
by Suzanne Ackley | Apr 2, 2020 | BIA, BIA ADVantage, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Mobile-Social, Verticals
When it comes to advertisers, Home Improvement is comprised of a mix of service providers and retail establishments. BIA’s local advertising forecast looks at several key local home improvement categories: maintenance services, home building services, plumbers...
by Suzanne Ackley | Nov 6, 2019 | BIA, BIA ADVantage, Blog, Broadcast, CTV/OTT, Local Advertising Forecast, Political Advertising
For 2020 political and over-the-top (OTT) advertising, and growth in mobile and social ads, will be key ingredients for local media’s 5.5% growth from 2019. BIA estimates total local advertising revenue in the U.S. will reach $161.1 billion in 2020, up from...
