by Suzanne Ackley | Jul 13, 2016 | BIA, Blog, SAM, SMBs, Verticals
In BIA/Kelsey’s Local Commerce Monitor™ nearly a third of small businesses in the financial services vertical opt for a “do it with/for me” model. This is the largest percent among our vertical categories with most opting for “do it myself”....
by Suzanne Ackley | Jun 1, 2016 | BIA, Blog, SAM, SMBs
In our Local Commerce Monitor™ (LCM) survey of SMBs we asked SMBs what model they prefer for online advertising – Do It Myself (DIY) or Do It With/For Me (DIWM/DIFM). The vast majority (58.2%) prefer a DIY model. When we look at the marketing priorities...
by Suzanne Ackley | Apr 20, 2016 | BIA, Blog, SAM, SMBs
Size matters, when it comes to small- and medium-sized businesses, according to BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of SMBs. While the vast majority of SMBs surveyed prefer a Do-It-Yourself (DIY) model for digital advertising, there’s...
by Celine Matthiessen | Mar 31, 2016 | BIA, Blog, SAM, SMBs
According to our Local Commerce Monitor™ data the main driver of adoption of new technology for SMBs is cost and ease of use. Ascend2 and Research Partners in their recent State of Digital Marketing/SMB Benchmarks 2016 look deeper into the what and why SMBs...
by Suzanne Ackley | Mar 17, 2016 | BIA, Blog, SAM, SMBs, Verticals
There are some basic differences between SMBs that prefer “Do It With Me” and “Do It For Me” (DIWM/DIFM) models for digital advertising and those that opt for a “Do It Myself” (DIY) model. For example, DIWM/DIFM SMBs are typically...
