by Suzanne Ackley | Jul 12, 2017 | BIA, Blog, SAM, SMBs
A couple of weeks ago I discussed why some small businesses prefer to DIY their digital advertising and why others prefer paid assistance, such as Agencies — based on information from our Local Commerce Monitor™ survey of small businesses (Q3/2016). As...
by Suzanne Ackley | Jun 29, 2017 | BIA, Blog, SAM, SMBs
Yesterday we discussed why some small businesses prefer to DIY. Today we dive into why other small businesses prefer paid assistance, such as working with an agency or paying for someone to manage their digital presence or social media marketing. The top reasons they...
by Suzanne Ackley | Jun 27, 2017 | BIA, Blog, SAM, SMBs
Small businesses in our Local Commerce Monitor™ survey of small businesses (Q3/2016) were split in their digital advertising implementation preferences. Of the small businesses in the full sample of the survey, 48.2% preferred a “Do It Myself” (DIY)...
by Suzanne Ackley | May 24, 2017 | BIA, Blog, SAM, SMBs
One thing has been obvious across the past several waves of BIA/Kelsey’s Local Commerce Monitor™ survey of small businesses — the bigger the small business the more likely they are to choose to have assistance with their digital advertising (the “Do...
by Suzanne Ackley | Jul 13, 2016 | BIA, Blog, SAM, SMBs, Verticals
In BIA/Kelsey’s Local Commerce Monitor™ nearly a third of small businesses in the financial services vertical opt for a “do it with/for me” model. This is the largest percent among our vertical categories with most opting for “do it myself”....
