by Suzanne Ackley | Jul 13, 2016 | BIA, Blog, SAM, SMBs, Verticals
In BIA/Kelsey’s Local Commerce Monitor™ nearly a third of small businesses in the financial services vertical opt for a “do it with/for me” model. This is the largest percent among our vertical categories with most opting for “do it myself”....
by Suzanne Ackley | Jun 1, 2016 | BIA, Blog, SAM, SMBs
In our Local Commerce Monitor™ (LCM) survey of SMBs we asked SMBs what model they prefer for online advertising – Do It Myself (DIY) or Do It With/For Me (DIWM/DIFM). The vast majority (58.2%) prefer a DIY model. When we look at the marketing priorities...
by Suzanne Ackley | Apr 20, 2016 | BIA, Blog, SAM, SMBs
Size matters, when it comes to small- and medium-sized businesses, according to BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of SMBs. While the vast majority of SMBs surveyed prefer a Do-It-Yourself (DIY) model for digital advertising, there’s...
by Suzanne Ackley | Mar 17, 2016 | BIA, Blog, SAM, SMBs, Verticals
There are some basic differences between SMBs that prefer “Do It With Me” and “Do It For Me” (DIWM/DIFM) models for digital advertising and those that opt for a “Do It Myself” (DIY) model. For example, DIWM/DIFM SMBs are typically...
by Suzanne Ackley | Mar 16, 2016 | BIA, Blog, SAM, SMBs
38.6% of the advertising budgets of SMBs that prefer “Do It With Me” or “Do It For Me” (DIWM/DIFM) models for digital advertising went toward digital media in the past 12 months. This is up from our previous year (32.2%) and is expected to rise...
