by Celine Matthiessen | Oct 19, 2018 | BIA, Blog, Vantage Point
In this edition of BIA Advisory Service’s Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the...
by Celine Matthiessen | Dec 19, 2017 | BIA, Blog, SMBs
While many consumers are skipping lines and going online in store shopping is still strong. The consumer purchase journey has become more complex and advertisers have embraced omni- channel strategies in response to consumers shopping behaviors. In the US total...
by BIA Advisory Group | Feb 15, 2017 | BIA, Blog, Mobile-Social
Comscore’s 2016 Retail eCommerce announced it’s 2016 total U.S. sales results this week. Overall, the eCommerce share of U.S. retail sales amounts to just eight percent. As GDP grows, retail’s total sales have dwarfed eCommerce’s growth,...
