by MacKenzie Lovings | Apr 13, 2021 | BIA Podcast, Blog, Local Advertising Forecast
In episode 5 of Leading Local Insights, Financial Services Businesses and Local Media, BIA’s Managing Director Rick Ducey examines the ad spend and media selections of businesses in the legal services vertical. According to BIA’s estimates, the Financial...
by Suzanne Ackley | Dec 10, 2020 | BIA, Blog, Broadcast, COVID Pandemic
In early December, BIA released its 2021-2025 local advertising spend forecast. The five-year forecast examines the ad spend by 12 vertical categories that consist of 95 sub-verticals across 16 media. Overall, BIA is forecasting that local ad spend will increase 2.5...
by Celine Matthiessen | May 22, 2019 | BIA, Blog, SAM
Advertising in local can be a challenge for highly specialized businesses, especially in the professional services like realtors, accountants, lawyers, therapists, web designers, pr and marketing services. The professional services industry is changing rapidly with...
by Suzanne Ackley | Apr 3, 2019 | BIA, Blog, SAM, SMBs
A myriad of business verticals will pour $18.6 billion dollars into local TV advertising in 2019. SAM ™, BIA’s Survey of Advertising and Marketing, reveals key verticals like Auto, General Services and Retail spend the most on local TV; however, Professional...
by Celine Matthiessen | Mar 13, 2019 | BIA, Blog, SAM
The beginning of the year is a great time for financial planners, accountants, investment companies and insurance agents to work on their advertising. Consumers engage with these types of businesses throughout the year for different needs from investing for big events...
