by Suzanne Ackley | Nov 14, 2017 | BIA, Blog, Broadcast, SAM, SMBs
Small business that advertise on TV/cable are unique in some ways from other small businesses. This year especially, they are more optimistic about the future and plan on spending more on advertising in 2018. Other unique qualities include their size. These...
by Suzanne Ackley | Aug 18, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Franchisees are more likely to use, and spend for, the newest media, platforms and technology, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium sized businesses (SMBs). Franchisees were more likely to use newer mobile platforms, such...
by Suzanne Ackley | Feb 17, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Franchises use an average of 12 types of media for advertising and promotion, according to our annual survey of SMBs, also known as the Local Commerce Monitor (LCM)™, Wave 19. As with other SMBs in the survey, a Facebook page was franchisees’ most used...
by Suzanne Ackley | Feb 10, 2016 | BIA, Blog, Conferences, SAM, SMBs, Verticals
In our annual survey of SMBS also known as the Local Commerce Monitor (LCM)™, Wave 19, when we take a closer look at our industry segments, SMBs in certain vertical categories are more likely to be franchises. As shown in the infographic above, 1 out of 5 SMBs...
