by Suzanne Ackley | Jul 28, 2016 | BIA, Blog, SAM, SMBs
According to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium businesses (SMBs), 18.4% of the SMBs in the survey report using co-op advertising funds. Of these, 45.2% are franchisees or licensees of larger national companies — most owning...
by Suzanne Ackley | Feb 17, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Franchises use an average of 12 types of media for advertising and promotion, according to our annual survey of SMBs, also known as the Local Commerce Monitor (LCM)™, Wave 19. As with other SMBs in the survey, a Facebook page was franchisees’ most used...
