by Rick Ducey | Nov 19, 2020 | BIA, Blog, SMBs
Multi-location brands including franchisees, regional businesses and channel partners have moved increasing amounts of their marketing strategies and media activations into digital to derive the benefits of audience targeting and ROI analytics these media platforms...
by Celine Matthiessen | Jan 8, 2019 | BIA, Blog, SAM, SMBs
National brands are expected to spend $62.7 billion in 2019 to target local consumers, according to BIA’s latest report. While national brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly...
by Celine Matthiessen | Feb 28, 2018 | BIA, Blog, SAM, SMBs
Small business franchisees are fast learners. They use more advertising channels and adopt digital channels at a higher rate than most small businesses. Thanks to the support from their franchisors they have marketing tools that help them compete with larger brands in...
by Suzanne Ackley | Jan 30, 2018 | BIA, Blog, Mobile-Social, SAM, SMBs
Core franchisees* spent an average of $2,009 on advertising and promotion in 2017, while Plus Spender franchisees* spent an average of $86,275, according to Wave 21 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). Over 3/4 of franchisees...
by Suzanne Ackley | Aug 2, 2017 | BIA, Blog, SAM, SMBs
According to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium businesses (SMBs), 14.8% of the 1,000 SMBs in the survey report using co-op advertising funds. Of these, 21.1% are franchisees or licensees of larger national companies — most owning...
