by BIA Advisory Group | Aug 4, 2016 | BIA, Blog
Though Pokémon Go is breaking engagement records left and right, its staying power is up for debate. This has a lot to do with the science of gaming and the types of game mechanics that breed sustainable play over time. Regardless of whether or not it’s going...
by Celine Matthiessen | Jul 14, 2016 | BIA, Blog, Mobile-Social, SMBs
The Pokémon Go craze has hit around and in my home with my teenager on Twitter for tips and cheats. According to SimilarWeb, more than 60% of US users who have downloaded the app use it daily, and SimilarWeb estimates Pokémon GO’s daily active users count will surpass...
