by Rick Ducey | Mar 11, 2020 | Blog, Broadcast, Radio
If local radio could offer an over-the-air zoned advertising product like local TV stations can, would ad buyers care? Absolutely yes, according to a recent survey by BIA and Advertiser Perceptions. In fact, not only do advertisers like OTA geotargeting, if it was...
by Rick Ducey | Mar 13, 2018 | BIA, Blog
BIA’s complimentary Geotargeted Ad Fraud webinar, Wed March 21st from 2pm-3pm EST, tackles both a well-recognized and growing problem in digital media. In this webinar, we’ll dissect what’s going on in geotargeted ad fraud and explore the different kinds of...
by Rick Ducey | Oct 5, 2017 | BIA, Blog
Ad fraud is siphoning revenue away from legitimate publishers and delivering the wrong audiences to advertisers. Both publishers and marketers targeting local audiences should not only be aware of the risks of ad fraud but also take proactive action to contain this...
by BIA Advisory Group | Jun 20, 2016 | Blog, Vantage Point
This is the latest in BIA/Kelsey’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please...
