703-818-2425 |  info@bia.com  |  Client Login  |  Shop  |  Blog  |  Podcast

  • Follow
  • Follow
  • Follow
  • Follow
  • Forecasts
    • U.S. Local Advertising
    • Traditional and Digital Media
    • Business Verticals
  • Products
    • ADVantage: Local Ad Revenue
    • MAPro: Broadcast & Publisher Data
      • MAPro Breeze
      • Transactions: TV & Radio
    • Investing In Publications
    • FCC Monitoring
  • Insights
    • Latest Reports
    • Daily Newsletter
    • Leading Local Insights Podcast
    • Local Media & Technology Blog
    • Transactions: TV & Radio
  • Services
    • Valuations & Appraisals
    • Strategic Advisory Services
    • Share of Wallet Analysis
    • Competitive Intelligence
    • Custom Research
    • Investment Banking
  • About
    • About Us
    • News Room
    • Management Team
    • Analyst Team
    • Contact Us
Login
Become a Client
Geo-Zoned Advertising for Local Radio Stations Could Drive Millions in Revenue Growth

Geo-Zoned Advertising for Local Radio Stations Could Drive Millions in Revenue Growth

by Rick Ducey | Dec 10, 2018 | BIA, Blog

Local radio stations do not have the authorization to provide zoned coverage areas inside their overall FCC authorized signal contours. What would happen if this changed? The results could be quite remarkable, as shown by a recent study BIA performed for Geo Broadcast...

(703) 818-2425       info@bia.com       Shop        Daily Newsletter       Contact

Forecasts

  • U.S. Local Advertising
  • Traditional and Digital Media
  • Business Verticals
Become a Client
Login

Products

  • ADVantage: Local Ad Revenue
  • MAPro: Broadcast & Publisher Data
    • MAPro Breeze
    • Transactions: TV & Radio
  • Investing In Pubs

Insights

  • Latest Reports
  • Daily Newsletter
  • Leading Local Insights Podcast
  • Local Media & Technology Blog
  • Economic Pulse

Services

  • Strategic Advisory Services
  • Share of Wallet (Sow) Analysis
  • Valuations & Appraisals
  • Competitive Intelligence
  • Custom Research
  • Investment Banking
Copyright © 2025 BIA Advisory Services | All Rights Reserved

Privacy Notice