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Small Businesses Differ in Their Marketing Tools

Small Businesses Differ in Their Marketing Tools

by Suzanne Ackley | Jan 23, 2018 | BIA, Blog, Mobile-Social, SMBs, Verticals

Small businesses use technology and tools along with their advertising and marketing to run their businesses. Depending on the type of small business there are differences in what they use and adopt.  We delve into the differences and similarities of small businesses ...
Making Location Intelligence Actionable for Partners, Brands & Agencies

Making Location Intelligence Actionable for Partners, Brands & Agencies

by Rick Ducey | Oct 18, 2017 | BIA, Blog, Mobile-Social

Digital advertising is the growth engine in the advertising economy overall, but within that story mobile advertising is driving the headlines. BIA/Kelsey forecasts that geotargeted mobile advertising will nearly triple from $12.4 billion in 2016 to $33.3 billion in...

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